At the Asahi Kasei Group, we have proactively diversified our operations since the 1950s, expanding and growing in line with the Japanese economy. Having been primarily a fibers company, we grew over the years while constantly transforming our business portfolio to meet the changing needs of the times. We are now a leading diversified manufacturer with operations in the four business sectors of Chemicals & Fibers, Housing & Construction Materials, Electronics, and Health Care.
In recent years we have refined our focus for greater selectivity in our diversified range of businesses. Our operational base has thus been further reinforced through a concentration of management resources on businesses with the best growth potential. We will continue to build on our strengths as we develop our operations for sustainable growth.
The operating environment for the Asahi Kasei Group is now undergoing drastic changes in many ways, both economically and socially. The advance of emerging countries is changing the global economic structure, with a commensurate effect on business activities. At the same time, dealing with issues of the environment, resources, and energy has become an essential facet of management. It is no longer enough to merely focus on growth alone. A corporation is expected to contribute to the local community as well as all of its other stakeholders, performing business activities in a responsible manner in order to garner recognition of its value as an enterprise.
The five-year strategic management initiative we launched in April 2011 brings this way of thinking into sharper relief. Based on our Group Mission of contributing to life and living for people around the world, we hold a Group Vision of providing new value to society by enabling “living in health and comfort” and “harmony with the natural environment.” We are determined to exert the combined strengths of the Asahi Kasei Group to create new value for society, helping to make life better for people worldwide.
The name of our strategic initiative, “For Tomorrow 2015,” derives from our Group Slogan “Creating for Tomorrow.” This name is an indication and a manifestation of our sincere aspiration to create new value for the future—to provide technology, products, and services that will help enrich life for people everywhere. We are working toward this objective with a clear focus and an unwavering will.