New Business Development
| New Products and New Operations Existing businesses are strengthened and new businesses are developed with a clear focus on changing customer needs and demands, to enable a new phase of growth for the Asahi Kasei Group. Domestic-Demand Businesses For domestic-demand businesses facing an outlook of maturing markets and declining population, product differentiation is achieved by elevating brand value and by increasing added value in products and services while diversification is advanced with operations in peripheral fields. Global Businesses For businesses with globally competitive production technology and product development strength, added value in products is increased, production technology is advanced to achieve product differentiation and enhanced cost competitiveness, and operations are expanded in growth market fields. New Businesses New business development is directed toward the development of unique products and business models by combining the range of technologies, talents, and marketing abilities of the diverse operations of the Asahi Kasei Group. To heighten the speed of new business development, the sequential process of basic research, applied research, and commercial development is eschewed in favor of concurrent performance of the research phase and elements of the commercialization phase such as market research to enable changing customer needs to be reflected in the R&D process in real time.  click to enlarge |
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