Strategic Management Initiative

Further heightening corporate value with our mid-term management initiative, “For Tomorrow 2015”.

With the beginning of fiscal 2011, the Asahi Kasei Group launched a mid-term management initiative, “For Tomorrow 2015,” for the five-year period from fiscal 2011 through fiscal 2015. The management initiative provides a clear vision for the Group, with a focus not only on the proactive expansion of our globally competitive businesses, but also on the expansion of operations in fields related to the environment and energy, residential living, and health care, from the perspectives of living in health and comfort and harmony with the natural environment. To further heighten corporate value, we are pursuing growth by focusing the strengths of the Group on anticipating emerging social needs through our key strategies of “expansion of world-leading businesses” and “creation of new value for society.”

  • Creating for Tomorrow – the Asahi Kasei Group is creating new things for the future based on the perspectives of “living in health and comfort” and “harmony with the natural environment.”

  • Basic strategy:Pursuit of growth

    1. Expansion of world-leading businesses
    Focused and proactive global development to serve demand growth in emerging markets.
    2. Creation of new value for society
    Meeting emerging social needs for “living in health and comfort” and “harmony with the natural environment” with efforts extending across different business units.
    • 1)Expansion of environment/energy-related businesses
      Addressing environmental challenges and limitations with diverse technology, for a brighter future.
      Creation of new businesses through Environment & Energy for Tomorrow project
    • 2)Expansion of residential living-related businesses
      Providing a comfortable living environment to more customers, more quickly.
      Creation of new businesses through Residential Living for Tomorrow project
    • 3)Expansion of health care-related businesses
      Unique products & technologies that contribute to a healthy and lively society of longevity.
      Creation of new businesses through Health Care for Tomorrow project

May 17, 2011
“For Tomorrow 2015”
New Mid-term Management Initiative
(FY2011-2015)

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May 21, 2012
“For Tomorrow 2015”
Mid-term Management Initiative
(FY2011-2015)
progress and outlook

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May 27, 2013
“For Tomorrow 2015”
Mid-term Management Initiative
(FY2011-2015)
progress and outlook

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