The Asahi Kasei Group is involved in a wide range of community-focused activities in accordance with its Basic Framework focused on the three themes of Nurturing the Next Generation, Coexistence with the Environment, and Promotion of Culture, Art, and Sports, under our Community Fellowship Policy.
Community Fellowship Policy
- 1.Effective utilization of our human resources and technologies to advance community fellowship based on the unique characteristics of the Asahi Kasei Group.
- 2.Striving for meaningful community fellowship actions with a constant awareness of our objectives and effectiveness.
- 3.Supporting and nurturing participation in community fellowship by employees, encouraging volunteerism and individual initiative.
Value of community fellowship activities
We participate in the One-Percent Club of the Keidanren (Japan Business Federation), and convert our social contribution activities into monetary value by a method set forth in its annual Survey of Expenditure for Corporate Philanthropic Activities.
Nurturing the Next Generation
School visits and science lab for students
To promote understanding and heighten interest in science and technology among elementary, junior high, and high school students, we visit schools and host visits by students at our plants to give explanations and demonstrations of science and technology and on environmental issues. We also support career development with occupational lectures and problem-solving training, and host visits by students to our offices. In fiscal 2015, a total of some 2,650 students from 92 schools participated.
Holding exhibits and sponsoring science-related events
The Asahi Kasei Group provides sponsorship for science-related events that give children and their parents an opportunity to learn about science and chemistry in a fun way. In fiscal 2015, we exhibited at a children’s chemistry experiment show. On October 23, we again exhibited at the Chemistry Day Children’s Chemistry Experiment Show in Osaka.
We also continued to sponsor the Japan Science and Technology Agency’s high-school chemistry tournament, which began in fiscal 2011. In fiscal 2015, 365 representative high school students from each of Japan’s prefectures competed in chemistry knowledge and skills. We presented the Asahi Kasei Award, recognizing the school that had the best teamwork, of Aomori Prefectural Hachinohe High School.
Sponsoring a university course
The Asahi Kasei Group sponsors a course at Fuji Tokoha University in Shizuoka Prefecture. In fiscal 2015, our scientific personnel gave lectures in the course entitled “Modern Society and Scientific Technologies,” for which we dispatched 11 personnel for 13 lectures.
Miraikan corporate partnership
Since fiscal 2008, the Asahi Kasei Group has been a corporate partner of the National Museum of Emerging Science and Innovation (Miraikan) led by scientist and former astronaut Dr. Mamoru Mohri. As a corporate partner, we work together with Miraikan to help cultivate interest in science and technology among children and other visitors.
Under this partnership, we have exhibited at exhibitions held by the Miraikan, donated products for use in demonstrations, and participated in various events.
Sponsoring educational programs on science and the environment by newspaper companies
The Asahi Kasei Group sponsors educational events organized by newspaper companies that provide children with an opportunity to learn about science and the environment.
Supporting the Japan Student Science Awards
The Asahi Kasei Group was again the sole sponsor of The Yomiuri Shimbun newspaper’s Japan Student Science Awards for fiscal 2015, including the Asahi Kasei Award, which are given in recognition of outstanding study of science at junior high schools and high schools.
Planet Earth Classroom
We again provided sponsorship in fiscal 2015 for “Planet Earth Classroom,” a series of environmentally themed events for elementary school students planned and managed by the Asahi Shimbun newspaper. We supported the events by editing an environmental study textbook for distribution to about 2,400 elementary schools and other educational institutions nationwide (215 thousand copies distributed), giving lectures focused on energy conservation at elementary schools, and dispatching personnel as instructors for environmental study events for families.
Supporting young women in science and technology careers
In support of a national campaign to encourage young women to pursue careers in science and technology, we held an event for female high school students who are interested in such careers. The campaign led by Japanese government agencies and supported by the Keidanren aims to inform young women of career options in science and technology and support them in pursuing careers in these fields. Asahi Kasei endorses the objectives of this campaign, and began participating from the beginning.
On August 27, 2015, we held a laboratory tour for female high school students at our research complex in Fuji, Shizuoka, together with informal discussion with our female researchers, as part of this campaign. The event was attended by 19 students and 7 of their guardians from the Tokyo metropolitan area and the region around Fuji.
Support for career education
Under the “Twice Plan” initiative of Twice Research Institute Co., Ltd., we took part in a “company intern” work program to support career education for junior high and high school students. In this program, about 5 companies visit a school, and the students form groups which pretend to be employees of the company they choose. Then, they are given tasks to solve by performing research and proposing product ideas, followed by presentations of results. Fiscal 2015 was our first year to take part, with 8 junior high and high schools choosing Asahi Kasei for their work program.
Training programs and factory tours for school teachers
Asahi Kasei Group participates in a program by the Japan Institute for Social and Economic Affairs to provide school teachers with training at private-sector firms.
On July 22, 2015, 9 teachers from the board of education of Takatsuki, Osaka, visited our Moriyama plant site for an overall description of the Asahi Kasei Group and our CSR activities. On the following day, the teachers were given a tour of the fibers R&D laboratory and spunbond plant to deepen their understanding of our business as a manufacturer. The teachers were also given a demonstration of the science lab we provide in our school visits and a tour of the environmental protection facilities at the plant site to deepen their understanding of our community fellowship and environmental protection activities.
The Asahi Kasei Group established a scholarship program to help foster talent that will contribute to the advancement of science and technology in new fields. Applications are taken from students in masters courses, doctoral courses, and 6-year university courses specializing in chemistry, chemical engineering, mechanical engineering, civil engineering, architecture, control engineering, electrical engineering, electronics, high-current electricity, physics, IT, biology, pharmacology, medical science, and veterinary science.
Coexistence with the Environment
Forest planting at the Asahi Forest in Miyazaki
On May 10, 2015, Asahi Kasei planted trees at the Asahi Forest in Takachiho as part of a reforestation program organized by Miyazaki Prefecture. This was the 5th year of the project which aims to regenerate a broad-leaf forest where cedar and cypress had been cultivated previously. Some 500 people including Asahi Kasei Group employees, retirees, and local residents participated in the program, planting 2,500 trees such as oak, Japanese zelkova, maple, and Japanese chestnut oak over a 1 hectare area at an elevation of 1,300 meters.
Firefly Watching Festival at the Asahi Woods of Life
Asahi Kasei held the 8th Firefly Watching Festival at the Asahi Woods of Life at its site in Fuji, Shizuoka Prefecture, on May 28–30, 2015. During the 3 days, some 3,700 people enjoyed the flickering lights of flying fireflies nurtured by Asahi Kasei employees in the biotope.
Exhibiting at Eco-Products 2015
The Asahi Kasei Group exhibited at "Eco-Products 2015" organized by the Environmental Management Association for Industry and Nikkei Inc. The event was attended by some 170,000 people including businesspeople, consumers, elementary, junior high, high school, and college students, educators, government officials, and members of NPOs and NGOs. The Asahi Kasei exhibit focusing on our environmental products, technologies, and services, drew over 5,000 visitors.
Exhibiting at Biwako Business Messe 2015
In October 2015, the Asahi Kasei Group exhibited at "Biwako Business Messe 2015," an environmental business exhibition in Nagahama, Shiga Prefecture. Our exhibit was themed on environmental solutions of the Asahi Kasei Group that contribute to the preservation of water quality in Shiga Prefecture, showcasing products and technologies such as our phosphorus recovery systems, bipolar electrodialysis equipment to desalinate aqueous solutions and recover and concentrate valuable substances, oil leak detectors, and oil-water separation filters.
Support for areas affected by the Great East Japan Earthquake
Disaster Relief Market
To support areas affected by the Great East Japan Earthquake, in October 2015 we participated in a Disaster Relief Market outside our Tokyo Head Office building featuring produce of Iwate, Miyagi, and Fukushima prefectures. This event was co-hosted by Mitsui Fudosan Building Management Co., Ltd.
Support for areas affected by the 2016 Kumamoto Earthquake
To support the relief effort in areas affected by the 2016 Kumamoto Earthquake, we made a donation of ¥50 million to the government of Kumamoto Prefecture. We also decided to donate 100,000 rolls of Saran Wrap™ to support people living in evacuation shelters.
In fiscal 2015 we cooperated with the Japan Red Cross Society by hosting 30 blood donation drives at 16 of our office and plant locations around Japan. Each year, we aim to hold the blood donation drive at our Tokyo head office between February and March, when donated blood tends to be in short supply.
Community fellowship around the world
Many offices and production sites of the Asahi Kasei Group in the United States, Europe, China, Korea, Taiwan, and Southeast Asia, engage in a variety of community fellowship activities as suited to their individual circumstances and locations. These include neighborhood clean-up, support for welfare and education, and donation to local organizations and schools.
Asahi Kasei Water Environment Preservation Foundation
We established the Asahi Kasei Water Environment Preservation Foundation in August 2009 to promote youth education and to support research in China related to the water environment. Since 2010 we have presented Water Environment Preservation Awards each year to people and companies that have contributed to preservation of the water environment in China.
In fiscal 2015, the award ceremony was held in Peking on December 8, with awards given to 5 volunteer groups. In addition, special awards were given to an individual and a group involved in environmental protection activities in Qinghai province and Chengdu city.
Forest planting in China
Since June 2011, the Asahi Kasei Group and China Business News, China's leading business media group, have jointly advanced an environmental public service project to raise awareness in China for the preservation of natural forest and water environments. As part of the project, we participated in an afforestation program in the Horqin Desert of Inner Mongolia, planting 7,500 trees on April 11 and 12, 2015. This was the 5th year of the program, in which 26,430 trees have been planted in total.
Promotion of Culture, Art, and Sports
Corporate sports activities
Asahi Kasei has long supported athletic activity and maintains top-tier distance running and judo teams, with employees having competed in the Olympics nearly 50 times over the years. Our support for sports and athletics also includes sponsorship of the Golden Games in Nobeoka, a notable long-distance track competition in Japan, and provision of running and judo lessons for local students by members of our corporate distance running and judo teams. Also, we held community fellowship activities for children in the city of Nobeoka, where the Asahi Kasei’s distance running and judo teams are based.
In February 2016 we held a long-distance relay for junior high students in the Miyazaki and Oita areas to run alongside young members of our distance running team. In August 2015 we held a judo workshop in Nobeoka for over 300 children up to high school from around Miyazaki prefecture, with All-Japan Judo Head Coach Kosei Inoue and Coach Keiji Suzuki as special guests.
Promotion of sports in the local community
The Mizushima Works of Asahi Kasei in Kurashiki, Okayama, has a Junior Volleyball Tournament since fiscal 2012, and the 4th tournament was held on February 20, 2016. Some 120 members of boys volleyball teams from 7 junior high schools in Kurashiki participated in a volleyball lesson and competed in a tournament at our company gymnasium. The tournament was themed “Realize Your Dreams through Sports,” with a skills workshop in the morning and competition in the afternoon. Former members of the corporate volleyball provided guidance on techniques. Mr. Katsuyuki Minami, former Asahi Kasei employee who competed in the Olympics, appeared as a special guest to explain about spiking and receiving.
Asahi Kasei Himuka Cultural Foundation
The Asahi Kasei Himuka Cultural Foundation was established in 1985 to enrich the environment of day-to-day life and culture in Miyazaki Prefecture, the cradle of Asahi Kasei. A wide range of cultural activities include musical and dramatic events, support for local cultural promotion, and fostering familiarity with and understanding of folk culture.
In fiscal 2015, the foundation sponsored a concert by IlluminArt Philharmic Orchestra, conducted by Ms. Tomomi Nishimoto, on October 11, 2015, and a theatrical performance by the Shiki Theatre Company on February 12, 2016.