Report on Premiere Vision New York 2018, the Winter edition

Premiere Vision New York 2018
Venue (Booth No.)
USA/New York/Pier94 711 12th Ave, New York, NY 10019/B17
Application: for Lining and Outer Bemberg raw material, history, and sustainability. Besides we will show the fabric

Bemberg made its debut at the Premiere Vision New York 2018, the Winter edition, which was held at Pier 94 in New York, the United States, on January 16 and 17, 2018.

At the exhibition, we introduced Bemberg for outers and linings collected from Japan, Europe, and the United States. We let visitors see and feel Bemberg's precious texture, drape characteristics, and diverse expression, including those of glossy, matte, and sand wash textures. At the center of the booth, we introduced cotton linter as the raw material of Bemberg and highlighted Bemberg as a sustainable material with a movie themed on its biodegradability (showing that it is started to biodegrade within two weeks of being buried in the ground). In the market of North America, where people are highly concerned with sustainability, we introduced the manufacturing of Asahi Kasei that has been environmentally conscious for as long as 87 years and has now become the only cupro manufacturer in the world. It was a meaningful promotional activity for the Millennials and Generation Zers, who seek a mindful purchase experience. We will continue to introduce and spread Bemberg textiles with plots which highlight its uniqueness and preciousness.

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