Asahi Kasei first ever Japanese company to participate in Lakmé Fashion week, the biggest fashion event in India. Bemberg™ has collaborated with Indian Designer to launch sustainable collection in Sustainable Fashion Day.
We are pleased to announce that Bemberg has participated in as a first Japanese company in Lakmé Fashion Week, the biggest fashion event in India.
This event is held in every February and August in Mumbai, India. This year, because of pandemic, Lakmé Fashion Week winter festive 2020 which was planned to be held in this August, will take place in October and in the digital format for the very first time. Bemberg will participate in Sustainable Fashion Day on 22th October, in collaboration with a Designer, Hemang Agrawal working in Varanasi (traditionally known as Benares), the city of his birth which is widely renowned as the handloom-weaving capital of India, because of its centuries old weaving communities that specialize in typical brocades.
We hope that this fruitful collaboration of Japanese sustainable fiber Bemberg™ and Indian traditional craftsman via Designer Hemang Agrawal will certainly be helpful to increase the demand of the weavers at national and international levels.
Time: 22th October, 18:00 IST
You can witness the show from the comfort of your house.
registration as guest : http://lakmefashionweek.co.in
Message from Hemang Agrawal
Lakmé Fashion Week has been a strong stakeholder in the resurgence of Indian textile crafts over last few years & we look forward to being a part of its first digital edition. We are excited to associate with Asahi Kasei Corporation, Japan for our "Tattva" collection being showcased on the Sustainable Fashion day. This partnership envisions sustainability as the processes impacting craft cultures, livelihoods & environment rather than just as a product USP. Beyond the individual brands, this association also signifies coming together of two of the oldest textile traditions of the world- Benares (Varanasi) & Japan.
Hemang Agrawal profile
Hemang Agrawal working mainly from Varanasi his birthplace, graduated in fashion design from NIFT Mumbai with top class, specializes in hand-crafted apparel & hand-woven textiles, deploying venerable weaving techniques, which are fast disappearing from the present-day textile vernacular. His label eponymous 'Hemang Agrawal' was nominated for the prestigious Woolmark Prize 2017-18 & has been awarded by International Consortium of Green Fashion & Ministry of Textiles, Govt. of India. Agrawal was invited by The National Silk Museum, China to deliver "Threads that Bind," a keynote address covering the textiles & handlooms from the Indian Subcontinent at the "A World of Looms" International Conference in May-June, 2018. Agrawal's work was featured on the Netflix Series "The Creative Indians" in 2020.