We are very excited to introduce Jamé, the first-ever fluid-wear collection launching in January 2022.
Let's start from the origin of the brand name, Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for. It's a comfy refined outfit to make people feel free.
A revolutionary line of new-generation clothing, Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.
Every Jamé piece is available in eight patterns with the choice of 17+ designs that go back to the Italian tradition.
Jamé's fabric of choice is Bemberg™, a very unique textile that gives Jamé the highest contemporary qualities: Jamé garments are cool in summer, warm in winter, perfect all year round, fashionable, trendy and versatile.
The ideal companion for everyday activities, Jamé is perfect for both indoors and outdoors, the perfect outfit for every occasion, day or night.
Every Jamé clothing is 100% recyclable and manufactured following a very contemporary and responsible made-to-order business model. The latest and greatest digital print technology assures us to avoid waste and over-production.
This means endless customization possibilities, creating a long-lasting, high-quality product.
Thanks to the expertise and knowledge of its founders Patrizia Marforio and Niccolò Zucchi Frua, Jamé's vision is deeply rooted in the Italian design and textile tradition.
Jamé's historic archive - made up of more than 17.000 different textures from the 1920s to present day - seamlessly translating into the widest and deepest pattern choice in this one-of-a-kind collection.
The original Jamé concept was created about a year ago by Patrizia Marforio and Niccolò Zucchi Frua, who - among other things - are design and material experts with an extensive background in the field of top-end home decoration, curators of "The Zucchi Collection of Antique Handblocks Museum"
Around the basic Jamé concept, Pat and Nic (as their friends call them) assembled a multidisciplinary team composed of communication gurus, brand strategists, fashion experts, and digital pioneers from several countries. In fact, Jamé's original brand personality greatly benefits from this multi-cultural creative melting-pot.
Jamé: First-ever-fluid-wear clothing line made of Bemberg ™ fiber.
"Jamé represents all the values which have always distinguished Bemberg™: wellness, performance, beauty, research and responsibility" said Koji Hamada, CEO of Asahi Kasei Fibers Italia. "Therefore, we are extremely proud to have been chosen for this unique, avant-garde project".
Jamé's fabric of choice.
Bemberg™ is the name of a technologically advanced fiber produced by Asahi Kasei. Bemberg™ is based on regenerated cellulose fiber made from the smart tech transformation of cotton linters.
As a pre-consumer material obtained from the manufacturing process of cotton seeds oil that is converted into fiber through a traceable and transparent closed loop process, Bemberg™ DNA is deeply based on a circular economy approach.
Bemberg™ is gentle on the skin, with amazing touch and exceptional moisture management properties: it quickly absorbs and releases moisture through very small waterways, keeping the wearer cool, fresh, and comfortable at any time of the year.
If you want to become part of Jamé's fluid-wear style revolution, stay tuned!
January 2022 is coming.
Jamé is the world's first-ever fluid-wear collection. It is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or man would wear for fluid wellness 24/7, regardless of activity, location or weather. A revolutionary line of next-generation clothing, Jamé is designed and made in Italy, digitally printed and created to offer 24/7 wellness, style and comfort. Each piece is available in eight patterns with a choice of more than 17 designs related to Italian tradition. The fabric chosen by Jamé is the Bemberg™, which gives it the highest contemporary qualities: the garments are fresh in summer, warm in winter, perfect all year round, fashionable and versatile. The ideal companion for daily activities, Jamé is the perfect outfit for every occasion, day and night. Thanks to the knowledge and skills of founders Patrizia Marforio and Niccolò Zucchi Frua in the world of textiles, Jamé is destined to become a reference point for a new way of dressing.
About C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)
leading the way since 2007, a unique multi-platform HUB based in Milan specialized in integrating a new generation of eco values into your fashion and home product and company. These new values are needed to speak to a new, smarter, and contemporary conscience consumer. C.L.A.S.S., founded by Giusy Bettoni, introduces a new way of design thinking that represents a shift in culture, which enables your business to be competitive and socially innovative.