Asahi Kasei Fibers Italy participated in GenovaJeans 2023, held in Genova, Italy, from October 5th to October 8th, 2023.

At this exhibition, the company collaborated with Pure Denim, an Italian denim fabric manufacturer, to jointly showcase a fabric lineup named 'Blue di Cupro,' featuring materials made with Bemberg™.

The 'Blue di Cupro' lineup features fabrics made from 100% Bemberg™ or blends with cotton and wool. These fabrics are dyed and processed using low environmental impact technologies developed by Pure Denim, which reduce CO2 emissions and water usage.

Bemberg™ strives towards the realization of a sustainable society in partnership with its stakeholders.

*Event Details
Genova Jeans: An international event where design and responsible innovation intersect.

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