Group Philosophy
Contributing to life and living. Our unchanging mission for a century.
Asahi Kasei was founded for the purpose of "improving people's standard of living by supplying an abundance of the highest-quality daily necessities at the lowest prices." In the century since then, we have always striven to meet the changing needs of society while holding this objective to heart. We have continuously changed by taking challenges anticipating changes in society. But we have never wavered from our original purpose.
Group Mission
What is our basic purpose?We, the Asahi Kasei Group, contribute to life and living for people around the world.
This is the Asahi Kasei Group’s unchanging reason for being. What we never cease to strive for, though the needs of society change throughout the ages. It is in our very nature, deriving from a sincere regard for the people of the world.
Group Vision
What direction are we headed in?Providing new value to society by enabling “living in health and comfort” and “harmony with the natural environment.”
This vision for the Asahi Kasei Group indicates the direction in which our business activities advance based on our Group Mission to meet the needs of the times.
Group Values
The character of Asahi KaseiSincerity—Being sincere with everyone.
Challenge—Boldly taking challenges, continuously seeking change.
Creativity—Creating new value through unity and synergy.
These are the shared values that must be held by the people who work in the Asahi Kasei Group. They define our fundamental approach in the process of pursuing our Group Mission, held in common among our diverse range of personnel.
Group Slogan
We always imagine the world of tomorrow, and envision what needs to be created.
The commitment of the Asahi Kasei Group:To do all that we can in every era to help the people of the world make the most of life and attain fulfillment in living. Since our founding, we have always been deeply committed to contributing to the development of society, boldly anticipating the emergence of new needs. This is what we mean by "Creating for Tomorrow."