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Exhibition

Bemberg™ Presented Hemang Agrawal's "Tattva" collection at Lakmé fashion week 2020 winter festive, digital first season fluid edition

In the first ever participation of the Bemberg Div. in the India's largest fashion platform, Lakmé Fashion week, along with an Indian designer Hemang Agrawal who is a master at developing unconventional textiles with unique yarns and use them for the traditional as well as contemporary silhouettes. The collection "Tattva" designed by Hemang Agrawal using Bemberg™, unveiled the versatility of the Bemberg™ yarn for rich brocades and jacquards as well as a variety of different fabrics on the day 2 of the fashion week dedicated to sustainable fashion.

Presenting nearly 40 ensembles for men and women, it was the 12 Tattvas from the Indian traditions and scriptures that influenced Agrawal's creations. Earth, water, fire, wind, sky, sun, moon, planets, organisms, body, mind and spirit were the basis of the collection that represented the harmony between the 12 universal elements.

Motifs representing these elements, including quirky versions of moon-phases, tigers, human mind & DaVinci's Vitruvian man were skilfully woven into the glittering fabrics.

The collection featured Bemberg™ brocades as the predominant textile, along with Bemberg™ linings, and a few blends.

Mr. Hideto Tanimoto, General Manager, Bemberg™ Sales and Marketing Department said, "We are so happy that we participated in LFW and collaborated with Hemang Agrawal. The collection has come out really wonderful and has brought out the properties of Bemberg yarn such as noble sheen, smooth and soft touch, bright color, supple drape etc amazingly. I strongly believe that the collection made significant impact on the sustainable fashion scene in India. I sincerely appreciate the efforts of Hemang, IMG Reliance and the entire team who worked so hard to make this very first time attempt of virtual show and our collaboration successfully happen. We are expecting that the collection will be successful commercially and will help the local craftsman from Varanasi."

Speaking on the collaboration, designer Hemang Agrawal mentioned, "The dexterity which the weavers in Benares have acquired, finds few parallels in the world. Although predominantly a silk-weaving centre, many master-weavers in the city are highly skilful in handling different yarn types. Japan, on the other hand, is well-known for its advanced technologies as well as its approach towards environment and sustainability as a country. Both these facts are well-reflected in the Bemberg™ Yarn. During our R&D, we found that the yarn, which is available in various counts and deniers is highly adaptable. The lustre, hand-feel, strength and colour depth are very well-suited for premium textiles, which come out of our looms. For the collection "Tattva", our endeavour has been to merge the skill-set of Benares weavers with qualities of the Bemberg™ yarn, to create textiles and apparel, which transcend the boundaries of what is termed as traditional Benarasi."

The collection and collaboration have been receiving attention on the various platforms of the media and the industry and the consumers as well.

Please have a look at our fashion show.
https://youtu.be/NbxrXfg2HwI

The collection is currently available for purchase on
www.hemangagrawal.com

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