At WSM-White Sustainable Milano Bemberg™ launches a new range of products & partnerships enriching its smart fashion offer

At WSM-White Sustainable Milano Bemberg™ launches a new range of products & partnerships enriching its smart fashion offer

Crafted elegance and premium partnerships are the keywords for the brand-new showcase September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift. Its aim is quite simple, yet extremely important to meet the downstream part of the supply chain, the one attending fashion weeks, in order to share with them how intriguing, fascinating and valuable the world of responsible, innovative textiles can be.
After becoming a leader in formalwear lining, in the latest decade this groundbreaking fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a brand-new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability. A new yarn range that expands the company’s realm of applications for the fashion and luxury industry, including also knitwear, jersey and casualwear. Indeed, the fibre comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg™ also ensures certified sustainability credentials through its transparent and traceable approach.
At WSM fair, the company proves it by unveiling a collection of t-shirts developed in collaboration with the MagnoLab smart network of Italian companies. Circular economy and environmental responsibility meet aesthetic research with a collaborative imprint.
"We are extremely happy to be at WSM with a new Bemberg™ yarn in staple form and within a project that speaks of an innovative supply chain focused on new look and touch together with environmental and social responsibility dimensions and meeting highest quality standards.” Says Ettore Pellegrini, Marketing & Sales Manager of Asahi Kasei Fibers Italia.

The new t-shirt collection created in synergy with MagnoLab, a network of Biella-based companies bringing forward initiative and collabs related to sustainability and circular economy. Staple-fibre is the top ingredient of the collection. The cut t-shirts are presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the brand-new yarn.
“This collaboration tunes with our development strategy in Italy, a country of textile excellence, and the expansion of Bemberg™ fiber in the contemporary wardrobe.” Continues Pellegrini. “Never before collaboration between companies has been as crucial as it is today. The last few years taught us that building networks is the key to collective and conscious success, capable of activating true change.”
“The collection is an expression of a collaborative know-how in each step in the supply chain. It grants us and to create added value of both the product and the process to be expressed, as well as to reach the final brand.” Adds Giovanni Marchi, president of MagnoLab.
Established in 2022, the network comprises leading textile companies in the Biella district, Italy. It includes Marchi & Fildi, Filidea, Tintoria Finissaggio 2000, Maglificio Maggia, De Martini, DBT Fibre and Di.Vé. The companies are active at various stages and with complementary roles in the supply chain, working in synergy by sharing goals, resourcefulness, and foresight. MagnoLab’s strength lies in a physical network of pilot plants, installed in a single location in Cerrione, in which innovative products and processes can be collaboratively developed with rapid and streamlined testing cycles.
A new fiber and a new collection.

About C.L.A.S.S. C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy)

C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) is the international eco-hub – based in Milan - which since 2007 has been advocating for a new generation of fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level. C.L.A.S.S. supports the whole supply chain to trigger CHANGE in the system while activating VALUES that speak clearly to contemporary consumers. At C.L.A.S.S. we know it is not about PERFECTION, each single step in the right direction counts. Just get in touch with our team.

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