Initiatives in the Republic of Mali
Protecting the health and safety of women dyers and supporting the development of a sustainable industry in the Republic of Mali.
Overview of Social Issues
The traditional dyeing sector in Mali is a cultural and economic heritage. However, the use of chemicals that are harmful to health and the environment is a major subject for women dyers and the sustainability of the industry. Health problems associated with chemical exposure include skin and respiratory problems, while the environment is also affected by current practices. These challenges threaten the continuity and sustainability of traditional dyeing techniques.
Asahi Kasei’s Initiatives
This project began when Brunello developed and marketed a product called BemBAZIN™ using Bemberg™ for BAZIN, a traditional costume in West Cenrtral Africa, Asahi Kasei has joined forces with the United Nations Development Program (UNDP), Brunello, and the Embassy of Japan in Mali to promote a project that protects the health and safety of female dyers while supporting the sustainable development of the industry. Through the preservation and innovation of traditional techniques, the project aims to improve the quality of life in local communities and promote environmental conservation.
Collective Intelligence Workshop to Support Women Dyers in Mali and Promote Sustainability of the Sector
- Together with women dyers, civic organizations, and Accelerator Labs*, we identified the multifaceted challenges faced by the traditional dyeing industry and proposed concrete solutions.
*Special teams within the UNDP aimed at accelerating problem-solving efforts.
Enhancing Health check-ups and Safety Measures
- Personal protective equipment such as masks, gloves, and boots is provided to improve the safety of working environments.
- Health check-up opportunities are offered to detect risks early, helping build systems for timely intervention and preventive action.
Infrastructure Improvements and Educational Support
- The installation of new water stations ensures stable and efficient water supply for dyeing operations.
- Communication and digital marketing training programs equip participants with the skills needed for market access and economic self-sufficiency.
Bazin and BemBAZIN™
Bazin is a traditional textile widely used in West and Central Africa, known for its signature sheen and vivid colors. This fabric is often worn for special occasions such as weddings and festivals, forming an integral part of African cultural identity. In Mali, in particular, Bazin's beauty and craftsmanship are highly valued, with hand-dyeing and embroidery being common practices.
BemBAZIN™ combines the luxurious feel and comfort of Bemberg™ with the traditional appeal of Bazin, made in Italy by Brunello. The fabric offers a three-dimensional look and patterns, ensuring comfort even in Africa's hot climate.
Introduction to Brunello and the United Nations Development Program (UNDP)
Brunello: Established in 1927, Brunello is a company specialized in the production of sustainable and ethical textiles and clothing, committed to the preservation of traditional skills and the support of local communities.
BemBAZIN™ is the brand name for the Bazin fabrics produced by Brunello.
Click! >> [Learn more about Brunello]
UNDP: The United Nations Development Program is a specialized agency of the United Nations focused on promoting sustainable development and poverty reduction. Working in more than 170 countries and territories to eradicate poverty, reduce inequality and strengthen governance and peace.
Through this initiative, Asahi Kasei aims to establish and promote a business model that contributes to both community development and corporate goals, in line with the principles of Creating Shared Value (CSV).
