Success Story | Vol.1
Face masks with a cosmeceutical benefit
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A subsidiary of a leading global Japanese pharmaceutical firm, our partner concentrates on the manufacturing and sales of consumer oral care, skin care and allergy treatment products. Products are developed with a science/pharma-based methodology and are designed to allow optimal self-care for the consumer. Our partner’s products have long been popular in Japan, as befitting the overall organization’s history of over a century of innovation, with a loyal domestic customer base.
A decade ago, our partner launched a line of facial care products for sensitive skin that has become popular for maintaining a healthy and beautiful skin, keeping the #1 best reviewed position since 2012 on Japan’s most influential and largest beauty portal website. At the core of the brand’s appeal is the combination of nine different moisturizing amino acids that are formulated for the product that fits the user’s skin condition, sensitive or mixed. The two face mask products, one for moisturizing and the other adding whitening benefits, both use Bemliese™ and its advanced absorption and adhesion properties.
Our partner’s unique moisturizing amino acid formulations are applied as a dense gel in the face mask, and Bemliese™ as a lint-free natural cotton nonwoven with outstanding moisture retention and adhesion is an optimal selection for the mask fabric. Consumers who previously did not use face masks because of sensitive skin or only when their worsening skin condition demanded mask use, now had a reliable option that eased such concerns. The superior moisture retention of Bemliese™ enabled longer application times for the facial masks, further enhancing the efficacy of the amino acid formulations.
The Challenge We Welcomed
Our partner discovered the benefits of Bemliese™ while still in development of their facial mask product, and even at that initial stage, the reaction was that of having found the ideal match for their mask material. But there were some outstanding questions that required the collaboration of Asahi Kasei and our partner. One such issue was how to make possible the production of the Bemliese™ sheet thin enough to meet the transparency specifications for the whiteness mask’s serum, and still allow for stable manufacturing of the mask. We are pleased that we were able to solve this through close consultation with our partner on the manufacturing process.