Bemliese™ (冰羽灵™) Wins the "Innovation Award" at China Beauty Expo (CBE)
The cellulose continuous filament "Bemliese™ (冰羽灵™)" received the CBE-hosted "Innovation Award" at the 2024 China Beauty Expo (CBE), one of the world's largest beauty trade fairs, held in Shanghai from May 22 to 24.
The 2024 CBE Innovation Award was given to innovative products that contribute to the development of the industry, with the theme of "Science, Efficacy, and Commercial Transformation." The judging was conducted by more than 100 industry experts and tens of thousands of industry professionals. They selected raw materials, formulations, and packaging products with the most outstanding scientific and technological capabilities, innovation, and transformative power of the year from the perspective of industry trends and consumer markets.
The award ceremony took place on May 21, the day before the exhibition, at a hotel in Shanghai.
*冰羽灵™ is the trademark for Bemliese™ used for skincare in Chinese-speaking regions.