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ROICA™ by Asahi Kasei will showcase at Filo fair featuring a contemporary consumer wardrobe made of smart values

Stretch your imagination, is the ROICA™ new leitmotiv - a top smart ingredient able to transform and activate each single part of contemporary wardrobe FILO, 29th-30th September 2021, booth C5

ROICA™ by Asahi Kasei, as international leader in sustainable premium stretch fibers, has been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles, in the brand-new dedicated special open space section created to present the peculiarities of the sustainable fibers to exhibitors and visitors through a showcase together with an organized speaking time (September 30th, 11am).

This is for sure an interesting opportunity for ROICA™, that has recently celebrated its 50th anniversary coincided with the unveiling of its brand-new visual identity conveying smart values for the contemporary consumer wardrobe. Since 1971, the Premium Stretch Fiber raises the bar in fashion, lingerie, activewear, hosiery and textiles with smart innovation. Today, ROICA™ shows its way in activating responsibility and contemporary performance with a human and circular centric look and feel.

"ROICA™ strategic commitment is built on two main pillars that meet value driven consumer's expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals. We truly believe in the new generation of value driven businesses to create and deliver better products in full respect of people and environment meeting at the same time performances requested by contemporary way of life" declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ will be in Filo featuring its main innovations and three key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear and underwear. These brands use the yarns that belongs to ROICA Eco-Smart™ family and fulfil the branding policy rules to carry the sustainable brand and communication: the world first Global Recycled Standard (GRS) recycled stretch yarn ROICA™ EF, that uses more than 50% pre-consumer recycled content, and ROICA™ V550, premium sustainable stretch yarn that, once discarded, smartly breaks down without releasing harmful substances into the environment, according to Hohenstein Environment Compatibility Certification. ROICA™ V550 comes also with the Gold Level Material Health Certificate by the Cradle-to-Cradle Product Innovation Institute which evaluated the yarn's impact on human and environmental health.

ROICA™ by Asahi Kasei will showcase at Filo fair featuring a contemporary consumer wardrobe made of smart values
Scott Racing Team 2021 sustainable uniform in partnership with Sitip, Rosti and ROICA™ by Asahi Kasei
Scott Racing Team 2021 sustainable uniform in partnership with Sitip, Rosti and ROICA™ by Asahi Kasei

From the "ACTIVATION" world ROICA™ will bring to Filo the first sustainable biking uniform created for SCOTT Racing Team by its historical partners for the uniform: Rosti, Sitip and ROICA™ by Asahi Kasei, thanks to which it was possible to create this uniform. A partnership born in 2019 and celebrated at Ispo 2020, which has brought together leading companies for responsible innovation: Rosti for the style and manufacturing, Sitip for technical fabrics made from GRS certified recycled yarns including ROICA™ EF.

Aurora line by Wolford with ROICA™ V550
Aurora line by Wolford with ROICA™ V550

For the "ESSENTIALS" world ROICA™ will showcase the Aurora line by Wolford holding two certificates Cradle to Cradle Certified™ at GOLD Level both for the biological and the technical cycles. All products contain ROICA™ V550 either in blend with the ECONYL® regenerated nylon yarn made by Aquafil or Lenzing Modal®, and infinito® by Lauffenmühle.

G-Star Raw's Cradle to Cradle Certified™ Gold jeans with ROICA™ V550
G-Star Raw's Cradle to Cradle Certified™ Gold jeans with ROICA™ V550

For the "STYLE#FIT" world ROICA™ will showcase G-Star's "Most Sustainable Jeans: the Cradle to Cradle Certified™ Gold denim fabric, whose chemistry presents zero risk for people and planet". The collection - which is already on sale in stores and online - features a 2% of premium stretch fibre ROICA™ V550.

For the "LEGWEAR" world ROICA™ will present the brand-new Green Collection by Sarah Borghi of premium Italian socks & hosiery featuring features Amni Soul Eco®, the world's first biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR, and ROICA™ V550.

Green Collection by Sarah Borghi with ROICA™ V550
Green Collection by Sarah Borghi with ROICA™ V550

The brand will also be protagonist of "The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation" speech on September 30th, 11am, organized by the fair so to tell its sustainable story, made of production and processes, performance, future goals and projects, product news and case histories explained through the fabrics of its partners. Filo will give ROICA™ a unique occasion to show the visitors the extraordinary performances of its sustainable and certified yarns created through a thoughtful production and HOW it is done respecting environment and people.

ROICA™ attendance to Filo definitively places the brand as the one of the smartest tech-partner for key international players in the textile, fashion, lingerie, activewear, hosiery industry, today with a new image that finally matches story telling with story making. A new opportunity to present itself to textile system professionals, companies, producers and designers as a brand with the innovative power to activate top performances and trigger change.

ROICA™ "Advanced fit for living", a premium stretch fiber with an innovative range of smart functions to suit every Modern Wardrobe need. ROICA™ shapes comfort with quality, performance and fit, adding value with values to everyday living for sport, intimates, fashion and business wear.
ROICA™ is a trademark of Asahi Kasei Corporation.
ROICA™ is also partner of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy).

C.L.A.S.S. is the international ecohub founded by Giusy Bettoni in 2007 which has established itself as a reference point in the fashion and textile business for brands, designers, manufacturers, students and all those determined to make fashion smarter.
C.L.A.S.S. mission is to provide professionals the strategic tools to trigger change and to grow both in responsibility and competitiveness. The ecohub pursues its goals by merging design and innovation with the new sustainable values contemporary consumers are looking for. C.L.A.S.S. portfolio of services includes:

  • THE SMART TOOLS, a platform of responsible and traceable materials, technologies and cutting-edge innovations for both production processes and communication, all injecting sustainability into textiles, fashion collections and companies' performance.
  • THE SMART ACADEMY, a rich programme of events, talks, classes and services with a very important goal: to educate, raise awareness and inspire professionals, students and even end consumers. Because there is no sustainability without knowledge.
  • THE SMART SHOP, the inspirational materials' bank and samples' e-shop for students, designers and brands willing to explore and test sustainable fabrics.

Over the years, C.L.A.S.S. has teamed up with some of the most influential players in the virtuous textile and fashion business such as Première Vision, Fashion for Good, Renoon, Fashion 4 Development, Fondazione Ferragamo, The Sustainable Angle and more.