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AsahiKASEI
Fibers & Textiles
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Applications

Skincare and Beauty

Incredible smoothness.
Amazing absorbency.
Unmatched fit.

All this, and the highest quality available in the category. Bemliese™ answers virtually any skincare and beauty application for facial sheet masks, puffs and other cosmetic products, combining natural cotton linter and its superior sustainability profile with outstanding performance.

The Bemliese™ Advantages in This Area

High adhesion
High liquid absorption and retention
High transparency
High purity

Success StoryMaximizing the care in Skincare

Here are examples of how Bemliese™ and its superior properties with liquids make possible face masks with enhanced functions for skincare and beauty.

Success Story | Vol.1

Face masks with a cosmeceutical benefit

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Who

A subsidiary of a leading global Japanese pharmaceutical firm, our partner concentrates on the manufacturing and sales of consumer oral care, skin care and allergy treatment products. Products are developed with a science/pharma-based methodology and are designed to allow optimal self-care for the consumer. Our partner’s products have long been popular in Japan, as befitting the overall organization’s history of over a century of innovation, with a loyal domestic customer base.

What

A decade ago, our partner launched a line of facial care products for sensitive skin that has become popular for maintaining a healthy and beautiful skin, keeping the #1 best reviewed position since 2012 on Japan’s most influential and largest beauty portal website. At the core of the brand’s appeal is the combination of nine different moisturizing amino acids that are formulated for the product that fits the user’s skin condition, sensitive or mixed. The two face mask products, one for moisturizing and the other adding whitening benefits, both use Bemliese™ and its advanced absorption and adhesion properties.

Why Bemliese™?

Our partner’s unique moisturizing amino acid formulations are applied as a dense gel in the face mask, and Bemliese™ as a lint-free natural cotton nonwoven with outstanding moisture retention and adhesion is an optimal selection for the mask fabric. Consumers who previously did not use face masks because of sensitive skin or only when their worsening skin condition demanded mask use, now had a reliable option that eased such concerns. The superior moisture retention of Bemliese™ enabled longer application times for the facial masks, further enhancing the efficacy of the amino acid formulations.

The Challenge We Welcomed

Our partner discovered the benefits of Bemliese™ while still in development of their facial mask product, and even at that initial stage, the reaction was that of having found the ideal match for their mask material. But there were some outstanding questions that required the collaboration of Asahi Kasei and our partner. One such issue was how to make possible the production of the Bemliese™ sheet thin enough to meet the transparency specifications for the whiteness mask’s serum, and still allow for stable manufacturing of the mask. We are pleased that we were able to solve this through close consultation with our partner on the manufacturing process.

Success Story | Vol.2

Face masks for specific skin conditions

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Who

A strategic business subsidiary of one of Japan’s leading cosmetics firms, this company specializes in the manufacturing and sales of cosmetics and toiletries for daily use. Our partner develops its toiletries with the same approach that it applies to cosmetics and the result is a high-quality product lineup at reasonable pricing, popular with Japanese and international consumers.

What

Our partner produces a line of facial masks that has been the top selling brand in Japan in its category for 12 consecutive years. These facial masks offer a number of specially developed serums addressing a variety of skin conditions and treatment needs. Among the popular serums are hyaluronic acid, collagen, vitamin C, placenta, tranexamic acid and a concentrated blend of five different botanicals. Getting the optimal benefits of these serums call for a facial mask material that can meet the stringent requirements for serum absorption, moisture retention, facial adhesion and comfort. Bemliese™ was the answer to all these and more.

Why Bemliese™?

Bemliese™ and its moisture retention properties provides the ideal material to apply and hold the various specialty serums to the skin. The inherent purity (low particle/lint, no adhesives) of Bemliese™ further enhances the serum application to the face. And not in the least, our partner was attracted by the strong reputation and trust inspired by the Asahi Kasei and Bemliese™ brands.

The Challenge We Welcomed

Bemliese™ has the quality of being in a stiff state before infusion with the serum, and after infusion becomes soft and flexible. However, in the initial mask development, it was found that there was some difficulty in fully opening up the mask for application to the face. Our solution was to create “ear tabs” that made it much easier to unfold and apply the mask. In the latest round of improvements made in close collaboration with our partner, we redesigned the mask eye and mouth openings to create an even more exact fit.

Ease of Use in a Variety of Forms, Shapes and Packaging

Face masks

Face masks

Puffs

Puffs

Makeup, nail polish remover sheets

Makeup, nail polish remover sheets

Compressed tablet masks

Compressed tablet masks

Compressed tablet masks

Eye masks

Gel mask, mud mask and other mask base material

Premium quality for care and cosmetic possibilities.

Markets globally in this area hold exciting opportunities for you and Bemliese™.
Let’s explore this together, by just clicking below and starting a discussion.

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